YVON CHOUINARD

While making first ascents on rock walls around the world, as a means to and end he built and sold climbing hardware from the floor of a decrepit
warehouse while creating one of the most successful and socially conscious companies in America.

“You get to the summit, there’s no summit. It’s just flat. There’s nothing up there. There’s nobody meeting you. There’s no wise man up there telling you the secret of life. There’s nothing. You realize, you know what? It’s all about the process.”